Sudheer Kiran

Sudheer Kiran

Digital Marketing Consultant

10 Essential Strategies for B2B Marketing Success in 2017

Creating the best possible strategies for B2B marketing success is very essential if you want to achieve the best results. In this article, you are going to learn 10 B2B marketing strategies that you need to be using this year. Persona Research A customer persona is a detailed information of your target customer. Identifying your target… Continue reading

Bing Ads rolls out Expanded Text Ads globally

Bing Ads had invited all advertisers to pilot Expanded Text Ads back in August. Based on the feedback and interest from advertisers, Bing Ads rolled out expanded text ads to all markets on Tuesday (25th October, 2016). According to Bing, “Starting today, all advertisers worldwide will be able to begin creating more compelling ads using this ad new… Continue reading

Multi-Channel Marketing Guide – What, Why, and How?

What is Multi-channel marketing? Multi-channel marketing is simply marketing across different channels. These different channels can be different platforms in general (TV, Radio, Internet, etc.) or for a digital marketer it can be different digital channels and devices with internet access. Multi-channel marketing is not just about marketing across different channels, but also integrating all… Continue reading

Buying Email Lists? Do’s & Don’ts and Mistakes to Avoid

In this overcrowded marketplace, reaching your targeted prospects is more harder than ever. Data is the most crucial aspect of any marketing campaign these days. Your first-party data is the most valuable marketing asset. I always recommend the first-party data for marketing campaigns because all your contacts already know about you and your business. Yes, BUT…… Continue reading