Sudheer Kiran

Sudheer Kiran

Marketer, Musician, and Philanthropist

Mastering Product Marketing: Essential Strategies and Skills for Success

Becoming a successful product marketer requires a combination of skills, strategies, and a deep understanding of the product and market. Here are the key steps and attributes to help you excel in product marketing: Deep Product Knowledge: Start by thoroughly understanding the product or service you’re marketing. This includes its features, benefits, use cases, and… Continue reading

Understanding the Distinction: Digital Marketing vs. Product Marketing

Digital marketing and product marketing are two distinct branches of marketing, each with its own focus, objectives, and strategies. Here are the fundamental differences between the two: Scope and Focus: Digital Marketing: Digital marketing has a broad focus on promoting a company’s overall online presence and brand. It encompasses various online channels and platforms, including… Continue reading

7 Key Marketing Trends that Will Drive the Future

Even with over a decade of experience in marketing, it is difficult for me to predict exactly how marketing will evolve in the future. However I’m convinced that the personalized user experience will be the center of all marketing strategies. To deliver these personalized user experiences, you need data-driven approach, better story telling, and the… Continue reading