Becoming a successful product marketer requires a combination of skills, strategies, and a deep understanding of the product and market. Here are the key steps and attributes to help you excel in product marketing: Deep Product Knowledge: Start by thoroughly understanding the product or service you’re marketing. This includes its features, benefits, use cases, and… Continue reading →

Digital marketing and product marketing are two distinct branches of marketing, each with its own focus, objectives, and strategies. Here are the fundamental differences between the two: Scope and Focus: Digital Marketing: Digital marketing has a broad focus on promoting a company’s overall online presence and brand. It encompasses various online channels and platforms, including… Continue reading →

It’s no secret that SaaS companies need to be agile. They need to be able to change their product, features and offer quickly and without losing customers. However, there are some questions that arise when you’re looking at this question in particular: Is product development first? Or is packaging? Which should come first? In this… Continue reading →