Nowadays, internet is a traditional and powerful media for business firms to reach their targeted people. In fact, 39% of the people are using internet globally, 13% of the people are spending on internet at least 5 to 6 hours in a day. This reason is enough to say that internet is the powerful media for your business.
Every product needs sales, every business needs branding and every business needs success ….
In order to succeed in online business or to increase your online sales or to build a great business branding multiple traditional mediums available but the most effective medium in current times is to promote your business online. Some companies have marketing teams within company and some go for outsourcing. In both cases, marketing experts do the research of your business area and competitor’s analysis to build their marketing strategy.
We are using some of traditional mediums to promote our online businesses:
- Search Engine Marketing (for the keyword positioning)
- Social Media Marketing (For Branding)
- Customer Reviews (Local Marketing & Branding)
- Email Marketing
- PPC campaigns
- Affiliate Marketing
- Viral Marketing
- Video Marketing
- E-Brochures& Offers
Need a Great Expert:
There is no 100% guarantee to reach the top position even if you’re using each every media to promote your business. To get real success in online, you need the advice, experience and knowledge of a great marketing expert, a great marketing strategy, a genuine marketer with true story telling. Finding a genuine marketer isn’t easy in online, because every marketer want to close your deal with so many fake promises for a good amount of money.
Need a Great Strategy:
May be your strategy is the best or in the most intimate levels missing some of the most essential elements. Well it does not matter at all. What really matter is to be present at the right time and at the right place. The actual strategy includes and prefers the only right marketing channels that suits for your business. You no need to have presence in each and everywhere, you no need to have so much budget and you no need to have number of people to do that.
Need to have Patience:
There is no trick that can make your business over night. There is no marketer in the world to build your brand within a week. You need to wait and see the result, you need to track your results weekly or monthly or quarterly. You need to work closely with your marketing team, engulfing the coordinance of other teams as well. But what leads you to the top is your passion, people and offering.
Need to be Genuine:
Be genuine in online for every review about your business, you should have a solution and a prepared reason for any bad review about your business. Everybody has their good and bad days, the trick is to maintain you’re cool and not act at the instinct of the act. Don’t argue with your customers who are not satisfied with your product or service. Take feed from them and ask for apologies with humble attitude. Say thanks and offer some compensatory benefits to your customers for using your products or services.
Use Viral Marketing:
Viral marketing may not work for all kind of businesses or you may not get viral ideas to implement. You will be the top with in a stipulated amount of time if your viral strategy worked for your business, but you should be careful while you are implementing viral strategies. Every strategy has their active and counter active effects. Sometimes, viral strategies might harm to your business brand. So choose wisely, mapping relevancy and implement counting the measured results. And always keep a Plan B ready!!