Sudheer Kiran

Sudheer Kiran

Digital Marketing Consultant

10 Essential Strategies for B2B Marketing Success in 2017

Creating the best possible strategies for B2B marketing success is very essential if you want to achieve the best results. In this article, you are going to learn 10 B2B marketing strategies that you need to be using this year.

  1. Persona Research

    Customer Persona

    Image Source: Blue Mail Media

A customer persona is a detailed information of your target customer. Identifying your target audience is critical for marketing success because it helps you start your marketing efforts with a specific target market.

  1. CRM Tools

CRM tools will help you track and organize opportunities and client information. Customer relationship management tools are essential today if you want to be competitive and if you want to stay on top. Tracking and organizing your clients’ information is critical for anyone who seeks to achieve the best results.

  1. Marketing Automation

Marketing automation allows businesses with limited staff resources to run complex campaigns successfully and manage their time efficiently. You can expect to maintain a competitive edge and to get as much done as possible if you try to do everything on your own and you don’t set up marketing automation for better results. Getting more done is only possible with automation when it comes to effective internet marketing.

  1. Explainer videos

We are living in a very hectic world, and this means that people are very impatient about the way they expect to get information when they go online. An eMarketer study found that B2B buyers name video among the top 3 most useful types of content for making work purchases. Fast and easy to understand explainer videos are an excellent way to show people what your business offers and this is going to allow you to see more conversions from those who are too impatient to read long articles.

  1. Engaging and Interactive Content

Creating content that people can interact with is going to be very useful. Just to give you an idea, a Pizza place can create a unique animation on their website that allows people to add ingredients to a pizza one by one and then they can order the pizza. A clothing store can allow visitors to dress up a mannequin with the clothing combinations they want to buy. This is an excellent way to create engaging content for potential customers.

  1. Social Media

Content Marketing Institute study found that social media is the best content marketing strategy used by B2B marketers.

B2B Content Marketing Usage

Image Source: Content Marketing Institute

Being involved in social media is going to be critical for business growth, and the only way to succeed is to make sure that you create the perfect synergy between your social media platforms and your business website.

  1. Webinars

Webinars are slowly becoming a very common thing to see because it allows people to sell knowledge online and they won’t have to visit any location to give people the results they want. Creating webinars with people purchasing their attendance online and being able to hear you, see you and even ask questions is the next level in marketing interactions.

  1. Get feedback

Encourage feedback from your customers, and if possible, you should also reward it. Customers’ feedback is very useful, and it will also strengthen the bond with your clients to encourage loyalty. Getting feedback from your customers is not an option, it is a necessity. And, without actually understand your audience, your marketing strategy is as good as guessing.

  1. Track & Analyze

No business can expect to have a proper marketing strategy if they are not tracking and analyzing the results. You need to monitor your efforts consistently to tweak them when needed.

  1. Create Goals

If you have no specific marketing goals,  the chances are that you are never going to be able to get the kind of results you want. There should be small goals that lead to bigger goals, and this is going to make progress easier to measure.

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