Sudheer Kiran

Sudheer Kiran

Digital Marketing Consultant

Google Will Rank Websites based on Facts not Links?

The way that Google ranks websites has been changing for a long time now. We have seen many algorithm updates in the last 20 years or so, but none of them favor pages for the accuracy of their content. It seems like we will start to see a revolution in the way that pages are ranked on the web.

There has been some research that leads to the conclusion that the best way for Google to sort out content, is to come up with a method that allows for an extraction process that compares the facts that are found in some websites.

Google has actually been building a huge database that could be implemented to check for specific information regarding a certain topic and find out if the contents are accurate or not. This would create a web that is full of rich content instead of misleading information.

The “knowledge-Based Trust” concept might only be used on a few hundred thousand websites in the beginning, but the possibilities that this brings are truly exceptional and very promising to provide some sort of quality control online. The project is ambitious, but it will probably be fully functional within the next 3 to 5 years.

The existing page ranks will be completely revamped and updates with the use of the KBT, but according to some experts this is probably not going to be a replacement, at least not in anytime soon. There are many tests that still need to be conducted in order for this particular idea to be fully implemented and once those beta testing stages are over, we could be seeing this roll out sooner than we might think possible.

It seems like the Knowledge-Based Trust idea is going to be the beginning of a whole new era with the internet.

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