Marketing StrategyCategory Archive
Trends & Predictions
A running view of where marketing is heading. These pieces look ahead at buyer behavior, AI search and agents, platform shifts, and marketing operations, and earlier predictions are kept so you can see which calls held up.
Marketing Strategy
SignalShiftSignalShift September 2026: Your Next Buyer Never Logs Off
September 2026 put always-on AI agents in buyers' hands. Six signals on what delegated demand means for CMOs, budgets, search, martech and talent.Read Strategy
Google UpdatesGoogle Doesn't Need to Send You the Click Anymore
Google's "Dive deeper" Discover test signals a shift from referral traffic to AI-mediated discovery. Here's what B2B marketers should build instead.Read Strategy
AISalesforce Dreamforce 2026: The CRM Becomes Something AI Can Operate Through
What AIforce, Claudeforce and the data behind them mean for marketing and growth teams. A deep dive into Salesforce Dreamforce 2026 announcements and agentic trends.Read Strategy
AISignalShift June 2026: Marketing Has Entered Its Intelligence Era
SignalShift's June 2026 Intelligence Brief analyzes six evidence-backed marketing shifts helping CMOs and marketing leaders prepare for the next era of AI, search, GTM, and measurement.Read Strategy
Trends & Predictions7 Key Marketing Trends that Will Drive the Future
Even with over a decade of experience in marketing, it is difficult for me to predict exactly how marketing will evolve in the future. However I'm convinced that the personalized...Read Strategy
Trends & Predictions