Sudheer Kiran

Sudheer Kiran

Digital Marketing Consultant

How Mobile Site Optimization can Promote a Business to Flourish

Before coming to the discussion board that how mobile site optimization promotes a business to flourish, let’s check first how mobile sites are becoming popular these days.

mobile site optimization

Most of the people nowadays access internet via their smart phones and for natural reason, people are also using mobile for collecting their opted information. Websites compatible on mobile handsets are now getting better flow of traffic and for the same reason, for getting better visibility for target audience,  mobile optimization of these websites are a dire necessity.

Let’s take a look what are the advantages of mobile optimization of a website…

Enhanced portability

Portability is one of the major reasons smartphone users want to browse through a website via the mobile internet. Especially business people can reach their target audience better by making their website mobile optimized. Its handy and that is a unique advantage.

Faster speed of downloading

When a website is made mobile optimized, the downloading speed gets enhanced. This feature ensures better maneuverity as well as better user experience. When users are happy with its downloading speed and accessibility, for obvious reason the acceptance level reaches a better level; so it becomes popular.

Creates brand awareness

A mobile optimized website promotes specific brand awareness. For example, when users access a website at random from their smart phones, it improves the view numbers of the website, promotes the concerned brand or the service marketed by the website. It is an effective way for brand promotion as well as to create brand awareness that leads a business to flourish.

Geolocation facility helps in store locating

Geolocation is one of the value added features of a mobile optimized website. This facility helps a user to find out the nearest location of a business organization/retail outlet or a service center. When an intending customer searches for a store and he /she finds it for further communication, that converts the prospectsinto a hot sales lead. Needless to mention that conversion of sales lead into hot prospects is the key for business development via lead generation. Mobile optimization promotes better lead generation for a business site.

Mobile optimized sites promote social media optimization

Social optimization is an extra powerful way to reach your target audience as well as to enhance the visibility of your business website. By sharing the latest updates related to business as well as updating your customers about every development you have implemented, not only you can create a reliable social image, it is helpful for further business development as well. Smartphone users can receive social feeds, tweets, Podcast messages, and RSS feeds with better ease and that is the sure shot way for a business development process by using its overall social exposure and business feedback powered by mobile optimization.

Mobile optimization promotes improved Mobile SEO

Website Compatibility with Mobile Site Optimization

As of now, Google is the biggest search engine globally and for Google rank optimization one has to abide by the Google policies to promote their website.

Google recommends websites to be responsive enough for getting better page rank, mobile optimization makes a website mobile responsive too.

When the traffic at the website gets increased the website gets promoted to its better ranking and at the same time it promotes its development.

Mobile optimization leads to better scale of advertisement

Conversion Rate with Mobile Friendly Websites

Before coming to this point let’s take a quick look at the global statistics about mobile usages.

  • Right now there are 4.4 billion users are using mobile phones.
  • 1.10 phones are smartphones.
  • 700 users of Facebook access Facebook via their mobile
  • 189 million twitter users access Twitter via their smartphones.
  • 50% local search is done via mobile globally.

With all these statistics it is useless to highlight the popularity level of mobile and its business reach. When a website is made mobile optimized, it not only reaches its target audience, it can serve the purpose of brand advertisement of its products/services.

Offline Integration

When a website becomes mobile optimized, it is possible to implement offline integration of the same. The benefits which get available for the consumers are:

  • Channeling latestsales offers and promotional schemesfor existing data as well as new leads
  •  Facility of in-store interactive retailing
  •  Provision for Social shopping
  •  Implementation for facility of Digital/mobile payments
  • Scope of getting feedback loops from point-of-experience

Cost effective

Mobile optimizing of a website is much cheaper than making a customized mobile app. Even for the best mobile app a business owner will require formatting it for different mobile devices and has to make it accessible for the users to getting its customized benefits. On the other hand by simple making a website mobile optimized a business owner can reach his target audiences irrespective of their mobile user platforms. Mobile optimization of a website is a cost effective plan and ultimately procures better result in asserting its web presence locally and globally.

If we closely analyze all these factors, we can easily reach at the conclusion that mobile optimization is just a better option for promoting your business than conventional SEO process. So regardless you are making a mobile app or not, you must make your business website mobile optimized now…it is the call for the day for your success in business.


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